Want to grow your business? Write a book.

Want to grow your business? Write a book.
It sounds almost too simple, but the numbers don’t lie—86% of entrepreneurs say their business grew after publishing a book. That stat stopped me in my tracks. Writing a book isn’t just about credibility; it can open doors, attract clients, and create opportunities most people never expect.
In a crowded market, standing out is everything. A book isn’t about chasing royalties—it’s about positioning yourself as the go-to expert in your field. Here’s how publishing a book can fuel real business growth:
Instant Credibility & Authority – The moment you become “the person who wrote the book on it,” your status changes. Clients, investors, and media take you more seriously—96% of professionals say a book boosts credibility. Think about it: who would you trust more, a leadership coach with a website or one who literally wrote the book on leadership?
Your Best Lead Generator – A book engages potential clients for hours, delivering value before they even meet you. By the time they reach out, they’re often already sold on working with you. Research shows content from books generates three times more leads per dollar than traditional marketing.
Media & Speaking Opportunities – Ever notice how many conference speakers and podcast guests are authors? That’s not a coincidence. A book is a fast track to press coverage, speaking gigs, and expert panels. One survey found 63% of entrepreneur-authors landed media features thanks to their book. It’s a credibility shortcut that opens doors.
Stronger Business Connections – Publishing a book raises your profile among peers and potential partners, not just customers. In fact, 74% of entrepreneur-authors say their book helped them secure new partnerships. Sending someone your book makes for a way better introduction than a cold pitch.
A Long-Term Business Asset – Writing a book takes effort, but the ROI can outlast any ad campaign. One study found entrepreneurs earned three times more revenue from business generated by their book than from book sales themselves. And unlike a marketing campaign that fades, your book keeps working for you—introducing you to new clients while you sleep.
Of course, the key is writing a book that actually helps your audience. No one wants a glorified sales pitch. A book that delivers real value will pay you back in ways you never expected.
So, what would your book be about? If you’ve got an idea—or aren’t sure where to start—let’s talk. Your next big business move might just be sitting on your hard drive waiting to be written.